Instagram can be used as is an excellent showcase of your identity as an artist or educator in the dance industry. But to be successful it is essential to create captivating content that manages to engage an audience.
You can create quality content even if you do not have access to a professional photographer or video editor. Just take advantage of the right tools, such as some easy-to-use apps.
VSCO is a very interesting app, offering advanced photo and video editing tools with high- quality filters to make your photos unique. The application is free for filters and standard editing tools, but provides the possibility of in-app purchases. Available for iPhone and iPad.
For video editing, there is Capcut, owned by TikTok and completely free. It is currently the best video editing application, as well as the most downloaded, and is available for both iOS and Android.
As for Instagram Stories, a very useful app is InStories, which offers various models and different themes for the creation of your own stories. The app is free, for both iPhone and Android, and also includes a video editor with animations and special effects.
Snapseed, on the other hand, specializes in photo editing. It is the most complete free app for editing photos: it offers many different filters and tools to improve your shots and is available for both Android and iPhone.
If you need professional photo editing, you can rely on Adobe Lightroom. This app allows you to easily post-produce your shots, as well as catalog and share images. The mobile app is free, while the PC version requires a payment plan.
Who hasn’t had the unwanted water bottle or bag left in the background of certain shots especially in studio? With Retouch it is possible to remove such objects! Just mark unwanted content and click the “go” button to delete it. Retouch is available for Android and iOS.
TrendTok is a very useful application for discovering the trending audio of the moment. Through simple symbols, the app signals the audios that are about to go viral, those that are currently and those that have been. This allows you to reach larger audiences by creating within the sphere of what is already trending on socials. The app is only available for iPhone and is free.
Fotor is an app for creating posts on Instagram. It allows you to edit photos, illustrations and collages with different styles. The free app is available on both iPhone and Android, but can also be used in the web version.
UNUM, is a very useful tool in scheduling and planning posts for Instagram or TikTok. The app allows you to link your profile and plan which photos and videos to post next, how to caption them and when you would like to post. It relieves the stress of the constant search through your camera roll for certain shots and helps create a more fluid profile aesthetic. UNUM is free and available for iOS, Android and
Finally, Mojo. Specializing in the creation of Instagram stories, the app offers 40 customizable templates for animated stories. Mojo is free, but also offers a Premium plan at a cost of $10 per month with advanced features.
More Tips for Creating Engaging Content on Instagram
The first goal is to be clear about what and when you are aiming to share on your profile. For this purpose, it can be very useful to develop a “content plan” through which to plan your presence on Instagram: posts, direct messages, stories, reels.
In addition, to stand out and remain impressive, it is helpful to create a unique graphic identity which users can recognize at a glance within their feed. This can be done easily by taking advantage of the numerous apps mentioned above.
Another element not to be underestimated is your aesthetic, or the “tone of voice” that you want to use to define the character and personality of your profile. It is best to find your own unique vision and not stray too far from it. Always remaining consistent will help to build more certainty and steadiness in your audience.
Finally, it is important to take advantage of all types of content that Instagram offers (not only posts and stories, but also polls, questions, etc.) – to ensure a perfect variety of content on your profile. And always take care of the quality of your photos and videos, given that Instagram is the photographic social media par excellence.
